Direct Response Marketing VS. Brand Building

At Law Marketing Systems, we care about our clients dollars! It is our passion to see our clients use each and every dollar effectively so that they can see the highest returns on their investments. That's why we believe in the power of direct response marketing. For many clients, this requires them to rethink their marketing strategy, and everything that college marketing 101 might have taught them. Although this thinking is outside the box for most of our clients, our results speak for themselves!

The problem with most marketing that exists in mainstream media, is that there is no clear call to action! Nearly 98% of print media and television commercials push brand, and totally ignore the responsibility of generating sales, leads, or revenues. These advertisers rely on repetition in order to close the sale. In many cases, the commercial or print ad has little to do with the product or the product's unique selling point. Companies are investing millions of dollars every day in ineffective, immeasurable marketing ads, that people will not remember.

The different with direct response marketing, is that the goal is to generate interest in the product or service so that if they are in the marketplace, they will opt in for the "FREE" offer. Opting in might mean calling a 24 hour hotline, downloading a white paper, or even requesting a free DVD and brochure. Regardless of the offer, the goal of direct response marketing is to capture leads.

So the question remains! Is it possible to build brands while offering a direct response offer? The answer is YES! Most print ads and even television commercials can promote their brand and still offer something to generate leads and prospects.

Once we capture the leads for our clients, it is critical that we do not let the lead die on the shelf. That is why we use marketing automation and systemization to follow-up with the prospect and increase conversion ratios. To learn more about how LMS can help you increase sales with direct response marketing, please contact us today.