So How Can Marketing Automation Help You Grow Your Sales???
Well, let's suppose that you're running a business. For years you've had people that were interested in your products, and the best thing you could think of was to add them to a mailing list and send periodic emails and letters; which is at least more than most people do. However, let's picture this automated marketing system.
- A prospect comes into your business and shows that he is interested in a big ticket item.
- The salesman uses an offer to get the prospect's information and add them to a marketing campaign.
The marketing automation starts and automates the follow up as follows:
- Day 1 - Email sent from salesman thanking prospect for visit.
- Day 3 - Postcard arrives at prospect's home profiling the high ticket item.
- Day 7 - Message left on home voice mail from company owner with special offer.
- Day 14 - Salesman receives reminder to call and follow up with prospect.
- Day 21 - Letter arrives at prospect's home with strong USP (see four step marketing plan).
The result is... the prospect buys on day 30! The total cost for the marketing is $3.35, which is the total cost for the mail pieces alone. With automated marketing systems, you can create systemized follow up and increase conversions for every product you sell.
As part of Law Marketing System's four step marketing plan, we build automation into every marketing campaign. Because of the four step marketing approach, you'll be able to capture more leads than you ever thought possible! With marketing automation, you'll be able to follow up.
Matt Law and LMS will suggest marketing automation software based on your company's specific needs. There are several forms of marketing automation software. Some provide a sales funnel with direct mail features, while others are useful for email marketing only.
Be sure to download Matt's FREE Report & MP3 about how you can triple your business as Matt discusses how marketing automation can dramatically increase your sales.
